Masters in Leadership

Blog of the Master Programme Leadership

Young Leaders and Serial Entrepreneurs (Part 4 of 4)

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In the last part of the interview with Fabian Hansmann and Gabriel Yoran, the founders of the IT-Security specialist Steganos, we are discussing business communication and public relations.

Using Facebook or Twitter is not the solution, but reputation in more gegenerals terms is. Today it is much harder to get along with a stupid product than 10 years ago, Gabriel Yoran says: „So, it’ s more transparent today, it’s more honest today and that forces you to listen to your customer much more than you might have done 10 years ago. And it hopefully changes the way our company works and thonks about your product or services.“

One Comment

  1. the talks is very nice..both are great..good to see this one here..and well posted here..thanks for sharing here with us..nnseo usa

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